For years now, Carrefour has its weekly folder distributed country-wide by BD myShopi. For them the folder remains the most important tool to generate traffic to their points of sale.
In view of the importance of the folder in Carrefour’s media plan, they continue to consciously innovate constantly. For instance: during the early months of 2015 they distributed an eye-catching boarding pass together with their leaflet concerning a match.
Via the BD myShopi leaflet package the card reached a maximum number of Belgian households. They could scan their boarding pass at their Hypermarket Carrefour and see on their cash receipt whether they had won an air trip or not. This way it was possible to immensely enhance the gauging of traffic generation to the point of sale.