Continental Foods' sampling case

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Thanks to a simultaneous distribution of samples and vouchers in 2 different regions, Continental Foods managed to register the reaction of buyers and non-buyers.

The Customer Impact Survey shows that sampling has a positive impact on non-buyers especially in the long term, while vouchers generate a short-term activation with the buyers. 

Activation channels:

  • Sampling
  • Discount voucher
  • Impact survey

 

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