Supermarket chain Delhaize is well represented in Belgian letter boxes every week thanks to a leaflet in which its range and temporary promotions are divulged in an attractive way. To trigger the consumer into buying even more, Delhaize also uses sampling.
BD myShopi took care of the door-to-door distribution of two free coffee pads packed in a nice little cardboard box. The sampling action was extremely suitable for the launch of this new product in the Delhaize range. By distributing a free discovery offer in this way, customers could literally taste the quality of Delhaize products.