Focused sampling action of Continental Foods

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The focused distribution of warm sauces via sampling with accompanying voucher was a hit in terms of branding.

According to the Customer Impact Survey it appeared that no less than 8 out of 10 people who received the sample could perfectly remember that the sauce was of the Devos & Lemmens brand. In addition, 70% of those polled showed a clear intention to buy and 80% expressed their intention to test out new products this way more often.

Activation channels:

  • Product sampling
  • Discount voucher
  • Impact survey

Results:

  • 80% brand recall
  • 70% buying intentions 

 

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