According to the 2016 Door-to-Door Impact Survey 65% of consumers are influenced by publicity leaflets when purchasing. More than any other medium, the leaflet is used to compare prices and to keep abreast of promotions. As many as 96% of consumers said that they draw up their shopping list on the basis of leaflets they have received. So the distribution of a weekly leaflet has enormous impact on branding and traffic generation.
Leaflet distribution is the ideal way to contact up to 4.5 million households at a low cost. Alternative formats can be discussed per client and per project. Click below for more information about segmentation options.