Henkel Beauty Care makes optimal use of the positive impact of cashbacks to generate a trial for its various brands and innovations with many MyShopi users. This way, Henkel regularly booked good results with cashbacks of 100%.
In order to gain more insights into one of her actions, Henkel asked BD myShopi to propose a Post Cashback Survey. Results showed that with this specific action, Henkel was able to attract new users - non-users as well as users of competitive brands. No less than 1/3 of the re-buyers consisted of a completely new clientele, which is a major achievement given the very competitive market.
It's no wonder that Henkel and BD myShopi will continue their omni-channel success story together.