An event that takes places only once a year obviously needs that ‘something special moment’. Therefore a balanced media mix is crucial to do the needed promotion through the right channels at the right moment.
For this reason the concept ‘I love the 90’s’ was unleashed onto the 300,000 active myShopi users. There is not only a splash page at the appropriate time when opening the app and the website, but there is also massive publicity for the tens of thousands of readers of our newsletter.
The more people know where ‘that crazy party’ will take place, the better – while display advertising is definitely a real must.