Insights

The mobile application myShopi, which provides digital loyalty cards and promotional leaflets, has reached 1,2 million Belgian downloads. 

BD myShopi just launched their own myShopi chatbot that provides consumers with the perfect Valentine gift through online shopping and leaflets in 12 seconds. 

On the 8th of December, "Folder van het jaar: the science behind activation" introduces keynote speaker Martin De Munnik. Having studied over 50.000 brain scans, Martin is amongst the most renowned neuromarketing experts in the world. 

BD myShopi was nominated for “Most Performing app campaign award” for Bloovi’s Digital Marketing Awards for its interactive leaflet and promo search in collaboration with A.S.Adventure and Tradetracker.

Any chance you'll have 18 spare minutes tonight? In fact, we're quite sure you'll be checking your letterbox - you and millions of other Belgians - to retrieve the weekly leaflets and you'll spend about 18 minutes in total leafing through them. This conclusion – and many more – is drawn in the new impact study by van market research office GfK on the impact of promotional leaflets and other types of activating media.

The Global New Product Innovation Report by market research office Nielsen shows that product sampling still effectively impacts the shopping behavior of consumers worldwide

The number of users of indivual retailer apps doesn't live up to the expectations. The aggregated retailer myShopi app is the perfect solution for the consumer.

After Club Nestlé, Club Garnier is the second promo club to open its digital doors. With that, the second Promo CRM project with myShopi and a major FMCG producer has officially been launched.

An increase of the store turnover by 41% thanks to the folder? According to an article on Adformatie.nl another 27% increase in turnover can be added thanks to online folders.