Meta Mechelen's sampling action


With smart sampling you can effectively create needs with the consumer. What on earth do you do when you find only just one working glove in your letter box? You rush to the shop – in this case wholesaler Meta Mechelen – in order to get the other glove as well.

Thanks to this sampling action Meta Mechelen managed to put a smile on the face of many consumers and their action benefitted their traffic generation.   

Do you want to know about a personalised strategy for your folder distribution? 

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