Nestlé announced the launch of a new Nescafé recipe and with that it already stirred the needed consumer activation. With a cashback in the app on myShopi they reached our 300,000 active users. Thanks to an attractive splash page in the app and on the myShopi website, the action gained extra attention. The success was immense: the stock was completely exhausted within only two days.
They built further on this action’s success leading to another new deal with myShopi. Every consumer who used the first cashback, gained a ‘1+1 free’ benefit. The Post Cashback Survey following the action was also very positive, just as was Nescafé’s Jean-François Marlaire.