After Club Nestlé, Club Garnier is the second promo club to open its digital doors. With that, the second Promo CRM project with myShopi and a major FMCG producer has officially been launched.
Consumers subscribing to Club Garnier get access to additional Garnier cashback promotions, through the myShopi website as well as through the myShopi app. Every month, new cashbacks are added by Garnier, targeted for each individual consumer based on his interest, cashback behavior and profile. For the consumer, there’s not the slightest difference between using a “Club” cashback or a traditional myShopi cashback promotion.
Promo CRM allows FMCG producers to use their Customer Relationship Management for the benefits of promotional communication. It’s the perfect way to easily inspire and activate the digital community of a certain brand in order to influence consumer’s buying behavior. While the brand owners manage the inspirational content for the online community, myShopi takes care of the matching promotions. As such, both parties encourage the consumer to stay loyal to the brand.
In fact, why not open your own Club on myShopi? Just contact us if you need more information.