The omni-channel approach of Ikea

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The launch of a new Ikea catalogue never goes unnoticed, this because Ikea draws attention with its distribution through all possible channels. In addition to the country-wide distribution of the catalogue, BD myShopi also took care of the accompanying display adverts.

This way, subscribers to our newsletter could click through on a banner and extra leads were generated via a splash page on the myShopi website and in the app. After the catalogue campaign Ikea continued to inspire with an anniversary advert on the myShopi seal insert.

Activation channels:

  • Catalogue
  • Banner in newsletter
  • Splash page on website
  • Splash page in app
  • Seal insert

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