Supermarket chain Lidl donated 30 full shopping carts and used various BD myShopi channels to put the competition in the limelight. The online competition on myShopi was created, hosted and followed up by BD myShopi, while Lidl could continue focusing on its core business.
Lidl made simple use of the wide reach of the myShopi seal insert – the promotional cover of the leaflet package – to generate extra traffic to the competition. With the Lidl leaflet inside the seal package and the digital version for app and web, Lidl was all over the place.
The result: thousands of participants competed to gain a full shopping cart. A success story!