In order to stir up consumers’ interest to visit the new Red Market shop in Zwijnaarde, their door hanger was distributed in a large area around the shop. Red Market linked the door hanger to a free breakfast, a competition and the relevant info about shopping at Red Market.
With this original action we very much wanted to put the opening of our new shop in the limelight in an original way. We especially wanted to generate visibility for a brand that was not yet known in the region. Thanks to this action we managed to do exactly that. Our opening was a great success.’
Birger Vanacker – Marketing Manager Red Market
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