Renmans voucher in the BD myShopi WOWbox

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Renmans used the Football World Cup 2014 to incite and intensify its customers’ purchasing intention. Instead of the more classic 2+1 free, Renmans went for a 3+3 free, which managed to draw attention via a voucher in our WOWbox.

This was the ideal way for Renmans to sell larger quantities. For the men among us, it was a perfect opportunity for a ‘little dinner party’ for 6 mates just before the start of the game.

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