Turnover up by 41% thanks to the folder

At BD myShopi we know only too well why we stay loyal to our logistical DNA: the folder is and remains a particularly important turnover generator. According to an article on Adformatie.nl the folder in physical points-of-sale results in an increase in turnover of as much as 41% compared to the areas where no folder is used.

The combination of a printed folder and an online campaign results in an additional increase of the store turnover by 27%, with a positive ROI for both media. Omni-channel is very much the way to go!

Source: http://www.adformatie.nl/blog/wat-doen-we-met-de-folder

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